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Posts tagged as “Direito de marca”

Allocation of Jurisdiction for Online Infringement of European Union Trademarks

by Frank Tyra The Court of Justice of the European Union (CJEU), in its judgment of 5 September 2019 in Case C-172/18 (see here), clarified that the EU legislators created an alternative place of jurisdiction. This allows the proprietors of European Union trademarks (EUTMs) to file an infringement action either with the EUTM Court (national courts that have been designated by the respective Member State to deal with disputes related to EUTMs) with jurisdiction for the place of domicile and/or establishment of the infringer or with the court of the (sovereign) territory in which the act of infringement has been…

Use of a figurative trademark

by Gert Würtenberger  According to the observations of the author of this contribution, cancellation proceedings in relation to Union trademarks having been registered for more than 5 years are steadily increasing. This is not astonishing bearing in mind that the Union trademark system exists now for more than 20 years. A Union trademark registration is subject to the owners’ use after a period of 5 years following its registration unless proper reasons for non-use exist. Otherwise, a trademark cannot be enforced. Moreover, it is subject to cancellation request to be filed by third parties because of non-use. The use must…

Combination of two colours to be protected as trademarks – Regulation No 207/2009 – Article 4 and 7 (1)(a)

by Gert Würtenberger While the European Union Trademark Regulation mentions in particular colours to be protected as trademarks, it is difficult to achieve their registration due to a number of aspects: – distinctiveness may be a problem as colours very often have a merely decorative or functional purpose; – their limited number, with the consequence that monopolization in view of certain goods or services may be problematic and, above all, – the correct and clear definition of the colour or colour combinations for registration purposes. While single colours may be merely specified by indicating a colour reference of established colourmatching…

Morality and trademarks: the south american approach

by Pedro Silveira Tavares, Alysa Arcos Ziemer, and Marc John Randazza[1] I. Introduction The Paris Convention and the TRIPS Agreement obligate signatory states to protect trademarks.[2]  Meanwhile, those agreements provide leeway for member states to deny registration if the marks themselves are “contrary to morality or public order.”[3]  This article will discuss the meaning of morality in the trademark area, and when the imposition of a morality based restriction is legitimate or illegitimate.  The United States recently addressed  this issue in the U.S Supreme Court case Matal v. Tam, but this does not change how the rest of the Americas…

A publicidade comparativa e a arguição de concorrência desleal sob a ótica da violação marcária

por Lyvia Carvalho Domingues Em recente julgado, a Ministra Nancy Andrighi decidiu questão envolvendo propaganda comparativa realizada pela empresa SPECTRUM Brands Brasil Indústria e Comércio de Bens de Consumo Ltda., que utilizou a marca DURACELL nas embalagens do produto RAYOVAC e em matérias publicitárias (REsp n. 1.668.550/RJ – Nº de registro no STJ 2014/0106347-0). A campanha “Desafio Rayovac” divulgou que as pilhas RAYOVAC têm a mesma duração da concorrente DURACELL. A ação foi julgada improcedente em 1º grau. O juiz entendeu que a publicidade foi promovida em conformidade com o que é permitido pelo mercado publicitário. De acordo com a…

Direito de precedência de uso de marca no Adminstrativo e no Judiciário

por Newton Silveira O acórdão prolatado no REsp nº 1.484.975PR parece ter trazido importante inovação na apreciação da questão em tela, em que foi relatora a Ministra Nancy Andrighi (julgado em 1/12/2016 – v.u.). Destaco os itens 6 – 7 e 8 da ementa da decisão prolatada: “[…] 6. É possível o reconhecimento judicial da nulidade do registro de marca com fundamento em direito de precedência (art. 129, §1º, da Lei 9.279/1996). 7. A Lei de Propriedade Industrial protege expressamente aquele que vinha utilizando regularmente marca objeto de depósito efetuado por terceiro, garantindo-lhe, desde que observados certos requisitos, o direito…

Apple and Pear Australia Ltd e Star Fruits Diffusion contra Instituto da Propriedade Intelectual da União Europeia – EUIPO – Pink Lady vs English Pink

por Karin Grau-Kuntz Acórdão do Tribunal de Justiça da União Europeia no processo C-226/15 P de 21 de julho de 2016 As empresas Apple and Pear Australia Limited (APAL) e Star Fruits Diffusion são cotitulares de diversas marcas comunitárias utilizadas no comércio voltadas a assinalar produtos da classe 31, especialmente maçãs e macieiras. Trata-se aqui das conhecidas maçãs “Pink Lady”. As empresas mencionadas, doravante denominadas Recorrentes, iniciaram dois processos distintos com vista a impedir a utilização do sinal nominativo “English Pink” pela empresa belga Carolus BVBA, oferecido ao Instituto da Propriedade Intelectual da União Europeia – EUIPO a registro em…

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